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Portfolio Review of MLA's Value Added Red Meat Innovation Program

Project start date: 20 May 2015
Project end date: 23 June 2015
Publication date: 16 November 2015
Project status: Completed
Livestock species: Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle
Relevant regions: National
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Summary

​MLA undertakes various programs of research and marketing initiatives including a theme of activities to grow red meat demand. Prodex Systems were engaged to complete a review of the Value Added Red Meat portfolio and support the development of a framework to optimize the investments in innovation programs and projects using various Prodex tools.

More information

Project manager: Michael Lee
Primary researcher: Prodex System Pty Ltd