Marketing Collateral - 3D Livestock Management
| Project start date: | 06 March 2015 |
| Project end date: | 25 March 2015 |
| Publication date: | 22 September 2015 |
| Project status: | Completed |
| Livestock species: | Grassfed cattle, Grainfed cattle |
| Relevant regions: | National |
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Download Report
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Summary
Meat & Livestock Australia (MLA) & NSW Dept of Primary Industry (NSWDPI) and University of Technology Sydney (UTS) partnered to develop a 3D Imaging livestock management tool, comprising of multiple cameras coupled with a smart software system. This tool has been developed towards providing a remote objective estimate of live dimensions and body composition for animals primarily in feedlots, large cattle properties, live animal assessment for on-line auctions, sale yards and potentially processors with real time interactive livestock data to inform livestock management, product management and sales. A patent application has been lodged with IP Australia.
These projects reviewed commercialisation options, identified market segments, developed sections commercialisation plan and a short marketing flyer, see attached.
Interest in further development, investment and/or licensing the 3D imaging livestock management tool is being sought. Please contact the On-Farm Commercialisation Manager for more details.
More information
| Project manager: | Amanda McAlpine |
| Primary researcher: | Creative Commercialisation Pty Ltd |
