Identifying the key segments of producer behaviour in the WA Sheep Supply Chain

Summary

​The profitability of the Western Australian sheep industry has been struggling. There appear to be opportunities for growth but barriers exist preventing development of production capacity and value. The purpose of these projects is to identify and quantify the opportunities, assess barriers preventing growth and identify capability gaps that if filled could provide a pathway to growth.

When considering ways to increase sheep industry value in Western Australia, a range of initiatives spring to mind. It is tempting to quickly focus into specific limitations and adjustments based on what currently happens or on immediate short term opportunities. Although these activities are probably valid it is important not to miss the longer term strategic opportunities for the sheep industry.

These projects start with a broad holistic assessment of the entire industry opportunity, then considers capability gaps and barriers within sectors of the industry that limit realisation of the broader opportunity.