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Feedback Magazine

Project start date: 01 July 2014
Project end date: 30 June 2015
Publication date: 30 June 2015
Project status: Completed
Livestock species: Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle

Summary

MLA's Feedback magazine is a 40-page colour magazine issued 10 times a year with a subscription base of approx 44,000. Feedback magazine remains the key source of information about MLA activities for members. It signposts members to MLA information and tools from across the company. It provides practical on-farm technical articles and producer case studies for southern and northern audiences with the aim of influencing business decision making. The outputs of this project were ten issues of MLA's Feedback magazine in 2013-14 and six issues in 2014-16. The project covered the production costs associated with the magazine including writing, photography, layout, printing and distribution (but excluding editing).