Examine Opportunities for Australian Goatmeat into the Chinese Market

Summary

The Goat Industry Council of Australia (GICA) and Meat & Livestock Australia (MLA) identified a general lack of centralised information and understanding regarding current and potential markets for Australian goatmeat. Such information is required to guide prudent investment in growing and diversifying goatmeat export markets. As such, a research project was undertaken to provide an up-to-date assessment of the risks, volatilities, opportunities and areas of stability in the Australian goatmeat export market.
The research included an exploration of the fundamentals driving increased demand in Asia, particularly China – a market which offers great potential but about which little is known. Other markets examined were the United States of America, Caribbean, South Korea, Taiwan, India, the Middle East and the European Union.