MLA corporate digital channel strategic review
| Project start date: | 30 May 2014 |
| Project end date: | 30 June 2014 |
| Publication date: | 30 June 2014 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Summary
MLA employed Deepend to provide a detailed digital review and strategic recommendations ahead of the upcoming redevelopment of the MLA website.
This project involved reviewing MLA’s current digital ecosystem, including:
- Website, digital integration and analytics
- Email – including weekly emails to members and industry participants, and monthly and irregular program based emails
- Social media – in particular, Facebook, Twitter, YouTube and LinkedIn
- Search – paid and organic
- Mobile
The outputs of the project were a serious or reports and a strategic framework for all future digital activity, aligned with business and brand objectives, as a means of ensuring the ongoing effectiveness of MLA’s digital presence.
