Market Access Stakeholder Survey
| Project start date: | 01 July 2014 |
| Project end date: | 03 September 2014 |
| Publication date: | 03 September 2014 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Summary
Market Access Stakeholder Survey
An independent online survey of industry & Government market access stakeholders was conducted by MLA during August 2014.
The objective was to ascertain respondents perceptions and their level of satisfaction with MLA’s market access contribution.
Key components undertaken by the research consultant included:Creating a questionnaire – utilising the on-line survey employed by Peter Berry Consultancy in 2010 as the base.Deploying survey online and following-up responses as required.Analysing the data, compiling verbatim responses and compiling a written report.Reporting the results on a demographic basis and comparing to previous survey benchmarks.
This survey is the fourth online market access survey completed for MLA, the previous surveys having been completed in 2008, 2010, and 2012.
The key result from the 2014 survey: 90% of stakeholders expressed satisfaction with MLA’s market access contribution - meeting and exceeding the 85% KPI threshold.
A final report of the outcomes has not been made public as it contains confidential verbatim commentary.
The overall findings, however, have been reported in MLA's Annual Report and are being utilised to refine MLA's market access service delivery.
