Delivery support for key on farm campaigns
| Project start date: | 01 February 2013 |
| Project end date: | 31 July 2014 |
| Publication date: | 31 July 2014 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Summary
This project will support the delivery of MLA’s on-farm campaigns that focus on two of its 15 key focus areas around improving the reproductive efficiency of the northern cattle herd and maternal sheep as well as pastures/feedbase. This support is via the development and delivery of content for use across all MLA communication channels to deliver and support the campaign messages over 18 months; management of traditional and social media plans for the challenge and campaign messages; and securing sponsorship for the on-farm challenge.
