MLA member survey 2012
| Project start date: | 20 June 2012 |
| Project end date: | 24 August 2012 |
| Publication date: | 24 August 2012 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Summary
This Project will be conducted as a CATI survey of 430 MLA members and 150 non-member livestock producers, selected at random from a MLA membership list and Kaliber's producer database.
Topics covered in the survey should include:
· Screening, demographic and enterprise questions
· Awareness and perceived value of MLA
· Perceptions of MLA functions
· Satisfaction with MLA program areas across marketing, R&D, market information, communications and industry systems
· Prompted and unprompted awareness of MLA programs
· Engagement with MLA programs, information, tools and events
· Adoption of on-farm management practices
· Industry issues and opportunities/threats to business
· Information sources for their business
A detailed report including analysis of the results, findings and key recommendations is available on request.
