Japan & Korea Beef Marketing Evaluation
| Project start date: | 09 April 2009 |
| Project end date: | 30 June 2009 |
| Publication date: | 01 November 2011 |
| Project status: | Completed |
| Livestock species: | Grassfed cattle, Grainfed cattle |
| Relevant regions: | National |
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Summary
This report is an evaluation of the investment in promotional activities in Japan and Korea made by Meat and Livestock Australia (MLA) through Program 2.6 — Aggressive promotion in export markets —beef and its precursors.It is an ex-post review of the qualitative and quantitative benefits arising from outcomes of industry investment to grow demand for Australian beef in North Asian markets.
The timeframe covered by the evaluation are the years 2000–01 to 2008–09.
More information
| Project manager: | Lewis Atkinson |
| Primary researcher: | Centre for International Cost analysis |
