Consumer Tracking
| Project start date: | 02 July 2007 |
| Project end date: | 30 June 2008 |
| Publication date: | 30 June 2008 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Summary
MLA has worked with Millward Brown since 2006 to provide a consistent methodology and questionnaire that allows MLA to continuously measure and trend marketing efforts in terms of consumers' attitudinal perception of our categories. The study was designed to:
- track consumers' attitudinal perceptions of our category including our KPIs, and
- evaluate our campaigns
