Pursuing Parasites - Goat Parasite and Eating Quality Seminar - November 2007

Summary

​A one-day conference/seminar style event was held by MLA on Friday 9 November in Toowoomba to launch the findings of the recent chemical review of parasite control, a new parasite control module for the Going into Goats Guide and a new goat drench for the goat meat industry.
Sefton & Associates worked closely with MLA on the successful running of this 'Going into Goats: Keeping parasites out of profit' event. The event was a continuation of the Going into Goats Guide launch held in 2006 with the aim of building the profile and positioning of the goat meat industry with relevant stakeholders.
This event was designed to provide producers and industry professionals with best practice management strategies to keep parasites out of profits and thus increase goat producers' economic profitability and viability within the red meat industry.
Over 130 producers attended the Toowoomba event and received the latest chemical and non-chemical management strategies for parasite control. Media coverage was positive with coverage in the rural weekly newspapers and industry media as well as local and regional media around Toowoomba including print, radio and television.
Outlined in this report are the marketing and communication tactics used to generate awareness of the event and the goat industry, along with information on key stakeholder involvement. Outcomes and comments from each action have been noted. The supplier budget and expenditure to date is also included.