Longterm Market Information Strategy
| Project start date: | 08 January 2007 |
| Project end date: | 30 June 2007 |
| Publication date: | 30 June 2007 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Summary
This project was conducted to identify which market information (format, content, frequency and cost) will meet the future needs of stakeholders and determine how well existing MLA market information products and services meet this need by:
1) reviewing current MLA market information products;
2) comparing them with other market information services;
3) evaluating strengths and weaknesses of the service;
4) confirming which of the products and services are relevant;
5) make strategic recommendations for MLA to improve and grow its market information service.
