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MLA’s investment in producer adoption aims to increase the uptake of on-farm research and development (R&D) by producers.
The primary focus is ensuring producers follow best practice management across all areas of on-farm management. The program also aims to increase the capacity and capability of service providers such as advisors and training deliverers to ensure the delivery of high-quality adoption programs.
There is a significant opportunity to invest further in initiatives to lift the overall rate of adoption of R&D outcomes, through events such as workshops, online tools and learning programs that facilitate on-farm practice change.
Current investment areas include: Profitable Grazing Systems, Producer Demonstration Sites, EDGEnetwork, Livestock Advisor Updates, BeefUp Forums and MeatUp forums.
Other producer adoption R&D includes:
The adoption program has been created in a tiered structure that allows for a producer to go on a journey through different categories of events, from awareness events (1 day conference) to workshops (2-3 day programs) through to supported practice change that allow for transformational change on farm (demonstration site supported learning groups).
MLA delivered $74.3 million in annual net benefits to producers involved in its adoption activities during 2023–24. Thank you to the 10,202 red meat producers and 110 service providers who were involved over the past 12 months.
In 2022–23 around $59M was delivered in annual net benefits to 13,757 producers that participated in learning and training activities to grow their businesses.
MLAs third annual Producer Adoption Outcomes Report has reported that 10,709 producers participated in learning and training activities to grow their businesses. The 2021–22 program saw MLA deliver $54.3 million in annual net benefits to those involved in MLA adoption activities.
In 2020–21, despite the ongoing challenges posed by COVID-19, MLA’s Producer Adoption Program engaged over eight thousand red meat producers. On average 82% of participating producers indicated that they intend to implement change in their business as a result of their involvement.
The 2019–20 Producer Adoption Outcomes Report outlines the depth and breadth of adoption projects and programs that Meat & Livestock Australia (MLA) delivered for the 2019–20 financial year and how read meat producers benefited from their involvement in them.
MLA's EDGEnetwork® offers practical learning opportunities to help producers gain knowledge and develop skills necessary to improve their livestock enterprises.
Bred Well Fed Well is a practical, one-day workshop highlighting the key production benefits of superior genetics, plus feed management for improved reproductive performance and livestock productivity.
BeefUp Forums provide an opportunity for northern Australian beef producers to learn something new, stay up-to-date with the latest on-farm research and technologies.
MLA provides a range of tools and calculators to assist red meat producers in making decisions in their businesses.
MLA has compiled this suite of resources, tips and tools to support your on-farm decision making during spring.
MLA’s Sheep producers’ resource guide, Southern beef producers’ resource guide and Northern beef producers’ resource guide contain a range of resources designed to assist producers to enhance their livestock, pasture and business performance.
