MLA looks to 2030 with new Strategic Plan
23 January 2025
Meat & Livestock Australia (MLA) is calling for industry input into a new five-year Strategic Plan that will guide the organisation and the services that it delivers from 2025 to 2030.
A significant part of MLA’s work involves looking ahead to ensure the red meat and livestock industry is in a strong position to deal with strategic challenges and opportunities.
A core element of the Strategic Plan development is extensive feedback and consultation across the industry to hear directly from stakeholders – including producers, peak industry bodies and the Australian Government – on a range of topics.
“Over the past five months, MLA has held more than 12 engagement sessions across the country. MLA is working with members to ensure we gather feedback on opportunities, risks, research, development, adoption and marketing priorities,” MLA Managing Director, Michael Crowley, said.
“Our consultation process continues in early 2025, with the new Strategic Plan to launch on 1 July 2025.”
MLA is now calling for industry stakeholders to also have their say via an online feedback form.
MLA welcomes feedback from members, levy payers, industry groups and stakeholders on key priorities, risks and areas of core focus for the MLA Strategic Plan 2030.
Provide your feedback here: New strategic plan consultation survey
