Lambassadors set to drive global demand for Aussie lamb
20 April 2023
Lambassadors at the Melbourne 2022 Delegation.
Meat & Livestock Australia (MLA), in collaboration with the Victorian Government, is bringing a new group of global ‘Lambassadors’ to Melbourne next month to showcase Australian lamb.
As the world's largest exporter of lamb, Australia is renowned for producing a high quality, sustainable product that is enjoyed in over 100 countries.
Through the Lambassador program, food professionals from around the world are empowered to share the Australian Lamb brand’s story with their global network and drive international demand.
The program, which began in Japan in 2015, has grown to a community of over 50 food professionals worldwide.
What’s happening?
Jin-kun of Jingisukan promoting Australian lamb in Japan.
From 1–5 May, 19 leading chefs and influencers from the following countries will come together in Melbourne for the 2023 Lambassador Delegation:
- Japan
- Korea
- China
- Saudi Arabia
- United Kingdom
- United States of America
- Canada
- Indonesia
- Malaysia
- Taiwan
- Singapore
- Thailand
- Vietnam
- Philippines.
This jam-packed week will provide an opportunity for the Lambassadors to immerse themselves in all things Australian lamb, including farm visits, butchery demonstrations and cooking masterclasses. They’ll also share ideas on innovative lamb uses, network with lamb supply chain stakeholders, explore Melbourne's vibrant food scene and learn about local industry trends.
Through this program, MLA will continue to strengthen relationships with key international markets and drive demand for Australian lamb.
