Rural Press Club of Queensland lunch

In one of his first major industry engagements since taking over as Meat & Livestock managing director in late May, Michael Crowley will address a Rural Press Club of Queensland lunch in Brisbane on Wednesday, July 17.

Meat & Livestock Australia is responsible for driving research and development, innovation and marketing for Australia’s multi-billion dollar cattle, sheep and goat industries.

Mr Crowley brings significant experience within Meat & Livestock Australia and at production level to the major industry leadership role.

He has previously served as MLA’s general manager of research and development and regional manager for Europe and Russia based in Brussels, and more recently as CEO of Herefords Australia.

In addition to his senior leadership roles Mr Crowley has remained actively involved in production through his family’s Poll Hereford Stud at Barraba, NSW.

As he takes over the Australian red meat industry’s highest profile leadership position, Mr Crowley will discuss what he sees as key the challenges and opportunities facing Australia’s red meat sector and how that will guide MLA’s direction in coming years.