Why use myFeedback?

Why use myFeedback?

myFeedback pairs myMSA carcase data with animal disease and defect insights in one program - one system, more data, better insights. This provides powerful information into how disease and defects are impacting profitability. myFeedback also allows producers to identify patterns in the data and then use that to help make informed on-farm decisions.  

myFeedback marks a significant improvement in how data is shared between processors and producers. This will help producers comply with their processor’s requirements while also guiding them in any improvements or changes they could make on-farm to boost productivity and increase profitability.  

An industry pool of deidentified and aggregated information will facilitate the release of future reporting which will enable the benchmarking, tracking and projection of quality or disease from a national perspective. 

For Producers 

myFeedback provides access to information about animal disease, such as liver fluke, and defects, such as bruising, that are found in your animals, as well as eating quality data. Producers can use this information, along with the integrated Solutions to Feedback Library, to manage disease on-farm and provide insights into the bottom-line impact of disease and defects, down to a per animal basis. 

Producers can also compare livestock performance over time. This will help track improvements against any changes that may have been made.   

For Processors  

Processors are key for ensuring the entire supply chain benefits from myFeedback. Not only will producers and suppliers benefit, but processors also gain an increased understanding of compliance while also identifying pathways for consistent supply.  

myFeedback allows processors to analyse carcase and animal disease data in one place, providing powerful insights into business and supplier performance. It is also possible to obtain deidentified and aggregated comparison data from other processors. 

Processors can also provide their suppliers with combined data in a single program, saving time and resources in developing their own systems, or adding value to their existing programs.  

By providing detailed information that producers can use to improve their practices, processors can also incentivise their suppliers to be more compliant with their requirements and more productive.