Business development
Business development involves the facilitation of major trade shows that bring together the Australian industry.
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Greater China
MLA’s China office is based in the capital city, Beijing and was officially opened in September 2014 by Agriculture Minister Barnaby Joyce. The China team consists of 6 staff delivering programs on behalf of the Australian red meat industry. MLAs strategy in China is to monitor market access conditions, assist the industry with business development and build the True Aussie brand through promoting Australia’s brand credentials.
The China market has grown rapidly over the past couple of years and is now Australia’s fourth largest beef and largest sheepmeat export market by volume, exporting 148,000 tonnes of beef and 60,000 tonnes of sheepmeat to the market in 2015.
Brand building
Find out how MLA leverages the clean and safe image of the True Aussie brand through targeted campaigns.
