Marketing Beef, Lamb, and Goat

MLA's marketing programs foster the prosperity of the Australian red meat and livestock industry by demonstrating the value of red meat to consumers and customers in Australia and around the world in over 120 countries.

Our marketing activities are grounded in insights that reveal what drives consumer and customer preferences and choice when it comes to protein options – whether that is competitor proteins like chicken and pork or different country-of-origin competitors in our overseas markets.

We use these insights to design activities that promote the relevant benefits of Australian red meat and address the barriers that limit its consumption.

Learn more about how we enhance the value of domestic red meat market.