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Back to Marketing beef & lamb

Racking up your profits

Offering value-added meals allows you to make more from lesser known or less popular cuts of beef and lamb. Check out these tips on creating a point of difference in your store.

Tips for value-added beef and lamb

  1. After going to all the effort to create value-added meals, it’s important that all team members are familiar with the ingredients and cooking instructions and use the correct packaging to protect the product on the trip home. Check in with each member of your team to make sure they understand the best way to cook the new products and can convey this information to customers.

  2. Having the cooking instructions printed on the window ticket is one way to help customers, particularly if they have limited cooking skills. It could inspire them to try something new.

  3. You can contact MLA at butchers@mla.com.au for cooking instruction tickets. Simply fill them out and hand them to your customers when they buy these products.

 

More information:

butchers@mla.com.au