POS materials - a click away

With MLA putting the finishing touches to its new Summer Beef and Lamb campaigns, butchers are reminded they can easily order campaign-specific point of sale (POS) materials online through the order on demand (OOD) system.

MLA Shopper Activation Manager, Elisha Moran, said OOD was created to provide butchers with the flexibility to order the POS elements they need, in the quantities they require, for their butcher shops.

“With butchers being the trusted source for consumers to purchase Beef and Lamb, in-store POS is designed to inspire consumers to purchase these proteins throughout the year using vibrant and healthy meal images and recipes teamed with a strong ‘call to action’, aimed at keeping Beef and Lamb front of mind when shopping,” Elisha said.

“In-store POS is created to bring the brands’ 'Above the Line' message to store.”

Butchers are reminded to keep their contact details up to date with MLA including shop name, address and email to ensure they don't miss out on key campaign POS via OOD.

More information

If butchers have any questions regarding MLA’s OOD system, they should email butchers@mla.com.au