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Back to Marketing beef & lamb

Australian Butchers’ Guild website gets a makeover

The Australian Butchers’ Guild (ABG) website has received a facelift, with new and improved functionality and content.

The revamped site is a hub for Australia’s independent butchers, boasting new how-to videos, value-added recipes, sustainability information and an overview of the whole paddock-to-plate journey.

It also features the existing ‘order on demand’ system, allowing butchers to address their marketing needs and keep up-to-date with the latest campaigns for beef and lamb.

Check out the new website at: australianbutchersguild.com.au