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Aussie Beef to fuel our Olympians
Australian Beef will be an official partner of the 2020 Australian Olympic and Paralympic teams, giving Australian red meat an unprecedented platform on the global stage under a new sponsorship deal delivered by MLA.
The partnership has officially commenced and will run through to the Olympic Games and Paralympic Games in Tokyo, Japan, starting in July 2020.
Sports dietitians and nutritionists – with a reach that extends not only to elite athletes but right through to grassroots participation sports – will be the focus of MLA’s nutrition communications and education program throughout the Olympics partnership.
MLA Domestic Marketing Manager, Graeme Yardy, said planning is now underway into how MLA will bring this amazing opportunity for Australian Beef to life.
“The partnership will complement and build on all MLA’s marketing and communications initiatives in the Australian market and include cross-promotional opportunities in Japan, our beef industry’s largest and third largest markets respectively,” Graeme said.
“In Australia, marketing activity will extend from television and social media right through to point of sale material.
“In Japan, Australian Beef will be served at all official Australian Olympic Team events.
“We’re looking forward to sharing more details in the next edition of Red Meat Round-Up.”
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