Aussie beef goes for gold

Australian beef will be an official partner of the 2020 Australian Olympic and Paralympic Teams, putting red meat front and centre under two exciting sponsorship deals.

Through the two sponsorship deals, a new campaign will promote Australian beef’s diversity of cuts (one for every taste and budget), ease of preparation, nutritional benefits and world-leading sustainability and integrity systems.

All campaign activity will centre around one concept – “greatness we can all be proud of” – and aims to link Australians’ passion for sport with their desire for a healthy, balanced diet. The campaign is expected to launch in March 2020 and will run through to the Tokyo Olympic and Paralympic Games.

Campaign activities include: a hero television commercial; an online short film series featuring athletes, producers, chefs and dietitians; digital and social media activity; radio; PR; and out-of-home advertising.

Point-of-sale materials will be available from mid-June 2020.

More information:

Samantha Warfield-Smith
MLA Senior Brand Manager – Beef
E: swarfieldsmith@mla.com.au