MLA's Genetics Hub
No jargon. No complexity. Just a clear look at how better breeding values can help you accelerate your herd’s or flock’s productivity.
Australia’s favourite summer ad is back, this time taking aim at the news that we’ve slipped from the World’s Top 10 Happiest Countries list
Statement from Michael Crowley, Managing Director of MLA
Support for producers affected by the recent flooding in North and North West Queensland
Coverage of MLA Updates and MSA EEQ, carrying-capacity know-how, lambing strategies for tough seasons, climate-smart grazing insights and celebrating 10 years of Lambassador.
The MSA program continues to evolve to capture even greater value for the Australian red meat industry, with the number of animals presented for MSA grading reaching a new record of 4.13 million head in FY25.
Australia’s red meat and livestock sector entered 2025 on a strong footing, achieving new milestones in growth, innovation and global competitiveness.
MLA’s Strategic Plan 2030 sets the direction for how we will grow the prosperity of our industry over the next five years.
No jargon. No complexity. Just a clear look at how better breeding values can help you accelerate your herd’s or flock’s productivity.
The Australian livestock industry’s on-farm assurance program.
Australia’s world-leading system for the identification and traceability of livestock.
Digitally completing all livestock consignment paperwork with an eNVD
Access and analyse carcase feedback through myMSA
Contributing to producer profitability, sustainability and global competitiveness.
* Global market for Australian red meat and livestock (2024). Source: ABS, DAFF, MLA calculations
Across 17 program areas, all on behalf of grassfed cattle, grainfed cattle, sheep, and goat producers