The unique Halal brand that was developed last year by MLA for use in the Middle East red meat market has now gone global and is set to appear with Australian red meat sold in Islamic countries around the world. MLA’s Middle East regional manager, Ian Ross said the global expansion of the Halal brand is an important step towards expanding markets for Australian red meat, with 28 percent of the world’s population being Muslim, and with most of these people living in countries with growing economies.
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Win-win with biodiversity
Australia’s red meat industry has made significant progress in understanding and adopting sustainable production practices that improve the condition of the environment as well as individual enterprise performance.

A new land managers guide, Biodiversity in the paddock, produced by the Future Farm Industries CRC in conjunction with MLA is about the role that native pastures have in a landscape that was once grassy woodland but which now supports a range of land uses. Read more...

Lowest flock for over 80 years but lamb prices to stay strong
Australia’s prime lamb producers can expect to receive strong prices over the next few years, however the nation’s flock is set to shrink to a size not seen since the beginning of last century, according to MLA's 2008 Sheep Industry Projections mid-year update, released on 4 August.

In releasing the report, MLA’s chief market analyst Peter Weeks said the future of the lamb industry looks bright, however the continuation of the drought through a seventh winter and further rises in global grain prices have caused a lowering of projections for the sheep flock and supply. Find out more...